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From the rise of last-minute bookings to the new luxury travel market, here are the latest headlines that caught our eye.

The Ever-Changing Luxury Market [Travel Market Report]

“Clear-cut lines are hard to come by in the luxury market these days. Both the concept of luxury — and the potential client base for it — are vastly different now than in the past. And that’s good news for agents looking to increase their sales. “Luxury today is a very personal experience. It encompasses everything really,” said Suzanne Hall, senior director, land supplier partnerships for the Ensemble Hotel & Resort Collection.”

How Mobile is Changing Desktop Search, Shop, and Buy [Phocuswright]

“Mobile bookings are growing rapidly – they will nearly double by 2016 as travelers become increasingly comfortable booking by touch, and travel companies deliver a better mobile experience. But when it comes to travel planning, mobile plays a much bigger role – more than a third of travelers use their smartphone for destination selection and shopping, and when these mobile travel planners do migrate to desktop for the final purchase (and most do), how they book is changing significantly.”  

Study: Small Businesses Not Ready for EMV Credit Cards [NerdWallet]

“Starting in October 2015, businesses that don’t accept EMV-chip credit cards will be responsible for paying for fraud that occurs at the point of sale. EMV stands for Europay, Mastercard and Visa and is the global standard for credit cards with encrypted chips rather than magnetic stripes. Sixty-four percent of small businesses are aware of EMV-chip cards, but only 42% are committed to accepting EMV payments, according to the Intuit survey of 504 small business owners and managers — and just 19% know about the October liability shift. Credit card issuers now are typically liable when fraud occurs.”

Airbnb’s CMO on the Meaning of Authentic Travel Experiences [Skift]

“The travel industry has overused the claim of authentic travel experiences and consumers are quite jaded and confused about what an authentic experience means. If you travel to Las Vegas, is that an authentic travel experience? Well it is for Las Vegas. I understand that people are looking for a way to connect with their authentic self but the way you actually do that when you’re traveling around the world can be reflected in many different ways. At Airbnb we’re very clear that our authentic experiences are local experiences that you can’t get anywhere else and brands need to think what their definition of authenticity really is.”

User-Generated Content Still Powerful in Travel Market [Tnooz]

“The infographic finds that 66% of travelers research online, 52% use social for inspiration and 76% believe that online reviews offer “insider knowledge” that they can’t get anywhere else. And at the very least there is a massive amount of travel content available online posted by other: Instagram alone has 47 million travel-related photos as of June 2015.”

OTAs Dominate Mobile Travel Bookings, For Now [Travel Market Report]

“Just 26% of Americans who used an online channel to book their last fight used an OTA, while 41% used an airline website or app. The numbers for hotels are similar, with 25% booking on an OTA and 34% on a supplier site or app. The data indicates that Americans trust big brands.”

Last-Minute Bookings: A Trend? [Travel Market Report]

“‘A lot more people are not planning ahead like they used to,’ even for big trips,  says Susan Berman, of Berman Travel, in Atlantic City, N.J.. A survey of consumers commissioned by Priceline earlier this year found that last-minute getaways are the “favored trip type” for 2015,  especially for younger clients.”

Scott Jurek Breaks Appalachian Trail Record [Outside Online]

“Ultrarunner Scott Jurek arrived at the summit of Maine's Mount Katahdin at 2:05 p.m. Eastern time on Sunday, July 12, breaking the record for the fastest run across the 2,160-mile Appalachian Trail. He finished in 46 days, 8 hours, and 7 minutes, beating the previous record by 3 hours and 13 minutes.”