December—it's brimming with holiday festivities, grandma's cookies and gift-giving galore. And while traditions and celebrations may differ in every household, there's one thing guaranteed to grace almost everyone's holiday loot: A gift card.
With more than $100 billion spent on gift cards each year, it’s safe to say this type of gift is a hot commodity. According to a 2016 study by CardCash, nearly 75 percent of consumers plan to purchase a gift card this holiday season, and more than half would prefer to receive one digitally.
Meanwhile, people are increasingly interested in experiences over material goods. Look at highly successful campaigns such as REI's #OptOutside, and the booming “sharing economy," which is largely driven by a Millennial generation that "not only highly values experiences," but is "increasingly spending time and money on them."
So, given the rising demand for gift cards, coupled with a growing consumer preference for experiences over things, that's a double whammy for your tour, activity or rental business!
With ZOZI Advance, creating and selling personalized virtual gift cards is a cinch. Follow these tips for taking full advantage of the boons the ‘Gift Cards’ tab can bring to your business.
1. How To Set Up Gift Cards In ZOZI Advance
Follow these four quick-n-easy steps for setting up gift card sales on your website. Start by finding the ‘Gift Cards’ tab under ‘Promote’ on your ZOZI dashboard and clicking the ‘+NEW’ button.
2. How To Sell Discounted Gift Cards
Encourage customers to purchase a git card—or multiple—around the holidays by selling discounted gift cards! Setting up a discounted gift card is easy: simply set the "purchase price" lower than the "value."
Our friend Raquel Navarro, owner of See.Eat.Love Food Tours in Oakland, loves this feature because it "lets customers understand the value of what they're purchasing." Being able to charge customers a lower amount than the actual value of the gift card is a great way to help incentivize people to purchase them.
3. How To Keep Track Of Your Gift Card Sales
To track your gift card sales, visit the ‘Utilization’ tab beneath ‘Gift Cards.' There, you’ll see a list of every gift card you’ve issued, with the amount, code, issue date, expiration date, redemption status and more.
Seeing this data not only allows you to help customers if they’ve got questions about their gift cards, but also provides useful insights to the success of your gift cards, and how they help drive business.
4. Selling Gift Cards All Year Long
We’ve all been that person: You’ve checked the whole family off the gift list for the holiday season, when suddenly you remember—Crap, I forgot Aunt Susan! Luckily, all you have to do is pull out your phone and—voila!—send over a quick e-gift card.
Holidays—and that occasional forgotten recipient on your gift list—are obviously times when gift cards can save the day, but there are plenty of ways to incentivize customers to purchase gift cards for your activity, tour or rental business all year long. The options are endless, but here are some useful examples to get your creativity flowing.
Create special graphics for your each of your gift cards, and post them on social media. Customers are more likely to click and buy when there's an eye-catching image to draw them in. Use easy graphic design tool such as PicMonkey or Photoshop to stitch together photos.
If your business is seasonal, place your "Purchase a Gift Card" button front and center on your website to continue generating revenue all year long.
Embed a link to purchase a gift card in your automated follow-up emails. Customers will be inspired to purchase for a friend right after they’ve had a blast doing it themselves.
This holiday season, your customers want to swap that argyle sweater for an experience—and they want to give those fun experiences to their like-minded friends and family! With these tips, you’ll have gift cards up and ready to sell on your website. Visit the ZOZI Advance Knowledge Base for more detailed steps on creating and managing your gift cards, and as always, feel free to reach out to your customer support representative for more tips on how gift cards can best serve your business.